Kristina CampbellMSW · HEALTHCARE LEADERSHIP
BEHAVIORAL HEALTHCARE EXECUTIVE

Stronger systems.
Healthier
communities.

I’m Kristina Campbell, a healthcare leader connecting clinical excellence, community partnerships, and sustainable growth.

Co-CEO · Master of Social Work
Relocating to the greater Des Moines area

Professional portrait of Kristina Campbell, MSW
KRISTINA CAMPBELL, MSW

Healthcare leadership.
Community impact.

STRATEGY WITH PURPOSE. LEADERSHIP WITH RESULTS.Get to know me ↓

01 / THE BIG PICTURE

Clinical depth.
Executive perspective.

From frontline social work to the executive office, my career has centered on building services that communities need—and helping them thrive.

At Family Guidance Center for Behavioral Healthcare, I lead clinical programming, crisis services, psychiatric and nursing practice, quality improvement, and legislative advocacy. My work brings together care delivery, financial accountability, and community partnerships across nine rural Missouri counties.

Nearly 200staff across the organization
6,000+people served annually
9 countiesregional service footprint

02 / SELECTED CAREER RESULTS

Meaningful care.
Measurable impact.

Building programs that expand access,
perform financially, and sustain quality.

$10M

Revenue growth

Generated through new programming in an administrative role, with supervised programs finishing each fiscal year in cumulative surplus.

$391K

Program turnaround

Delivered a positive financial change in 12 months for the agency’s second-largest program.

$300K+

Annual value-based payments

Built quality improvement efforts that earn at least $300,000 in value-based payments each year.

QUALITY THAT HOLDS UP

Led the agency to the highest level of CARF accreditation in every three-year cycle and ensured all programs were continuously accredited by the state.

03 / LEADERSHIP IN PRACTICE

Turning community needs
into lasting services.

01

Integrated care & community health

Launched integrated primary and behavioral healthcare programming, implemented the Healthcare Home model, and designed the agency’s community health needs assessment. Obtained grant funding for and implemented a multi-agency, community-driven behavioral health needs assessment.

02

Crisis systems & access

Built a Behavioral Health Urgent Care Clinic from the ground up, expanded psychiatric practice from 2 to 10 providers, and oversee Mobile Crisis Response Teams.

03

Quality & practice improvement

Led clinical transformation to CCBHO certification, adoption of ASAM levels of care, measurement-based care, and clinical implementation of the electronic health record.

04

Partnerships, funding & advocacy

Developed law enforcement co-responder and jail-based services, secured competitive state and federal grants for treatment courts, and serve as chair of the Missouri Behavioral Health Council’s Public Policy Committee. Developed partnerships with regional universities to embed behavioral health clinicians on campus.

04 / CAREER JOURNEY

A career of
growing responsibility.

Progressive clinical and executive leadership at Family Guidance Center for Behavioral Healthcare.

View full résumé ↓

2019 — PRESENT

Co-CEO

Direct clinical services across nine counties; lead accreditation, quality improvement, funding initiatives, community partnerships, and legislative advocacy.

2010 — 2019

Vice President of Behavioral Healthcare

Led multidisciplinary clinical teams, launched service lines, developed budgets, and directed program outcomes and certification.

2005 — 2010

Clinical Director, Adult Mental Health Services

Implemented forensic services, Assertive Community Treatment, Integrated Dual Diagnosis Treatment, and physical healthcare collaboration.

2002 — 2005

Clinical Supervisor

Led Community Support Specialists and provided crisis intervention, assessments, and treatment planning.

EDUCATION

Master of Social Work

University of Missouri-Columbia

Bachelor of Social Work

Missouri Western State University

ADDITIONAL EXPERIENCE

Care, teaching & public policy

Medical Social Worker · Mosaic Life Care
Adjunct Instructor of Social Work · Missouri Western State University
Community Support Specialist · Family Guidance Center

05 / BEYOND THE OFFICE

Room to move.
Space to think.

Outside of work, I enjoy running,
bicycling, and getting lost in a good book.

Quiet forest trail with sunlight filtering through the trees

Running

01

Time outdoors, one mile at a time.

Unattended bicycle leaning against a dark wall

Bicycling

02

New routes and a fresh perspective.

Books lining the shelves of a quiet library

Reading

03

A little curiosity. A good book.

LET’S START A CONVERSATION

Better care starts
with connection.

Connect with me about leadership opportunities in behavioral healthcare, community health, and practice improvement.

Email Kristina ↗